![]() As a result, email open rates and some other metrics may become inflated and inaccurate. This feature pre-loads email images, causing the tracking pixel to fire before an actual recipient opens the message. Mail Privacy Protection is a new feature introduced by Apple in iOS 15, iPadOS 15, and macOS Monterey. How does Mail Privacy Protection impact tracking pixels? Then, marketers can deliver the kind of content their subscribers want. This doesn’t mean email marketers are using personal information, but rather that they’re looking at how long each user engages with each part of the email to determine what will be most relevant for each recipient on the list. For example, if a particular email has a low open rate, you could try adjusting the subject line or the sender name to improve the chances of the email being opened.Ī lot of the information you find in the analytics or reporting from your email service provider (ESP) comes from tracking pixels.Įmail marketers can also use these pixels to segment their mailing lists and improve email personalization. You can use the information gathered from tracking pixels to optimize future email campaigns. ![]() Tracking pixels can even be used to determine if your subscribers are viewing emails in dark mode. The recipient’s email client and device type.Whether any links in the email were clicked.How far down the email a recipient scrolls.The information that can be tracked by a tracking pixel includes: While clicks in emails are tracked using UTMs and monitoring referral sources in analytics, tracking pixels help measure other metrics that are useful to marketers. For example, by tracking whether an email was opened or not, email marketers can measure the engagement rate of their campaigns. How are tracking pixels used in email marketing?Įmail marketers use tracking pixels to monitor the effectiveness of their promotional campaigns. ![]() When the email is opened, the tracking pixel is loaded from a remote server, allowing the sender to track certain information about the email. The image is usually only 1×1 pixels in size (literally one pixel), making it virtually invisible to the recipient. What is a tracking pixel?Ī tracking pixel, also known as a web beacon or a tracking tag, is a small transparent image (often a GIF) embedded in an email. In this article, we’ll explore what tracking pixels are and how they are used in email marketing. However, to make the most out of your email marketing campaigns, you need to track how your emails perform. But tracking pixels pack a pretty big punch.Įmail marketing is a powerful tool to reach out to customers and promote your products and services. It’s a tiny little image in your email marketing campaigns.
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